Copywriting · In-house team

Copywriting & content that work wonders.

Copy
Why it matters

Capturing your story in words.

Never underestimate the effect fresh, engaging, compelling text can have on the success of your website. Content writing by a professional copywriter can work wonders.

Too little copy and visitors can’t find what they need; too much and they won’t stay. It’s a balancing act — and one you can safely leave to a Digital Pie copywriter. Whether you need a technical writer to decipher a specialist service or a creative copywriter to bring your brand to life, our in-house team is equipped to write for your business.

Creative copywriting

Brand stories, web copy and campaigns that bring your business to life and sound like you.

SEO content

Keyword and competitor research baked in, so your pages rank as well as they read.

Technical writing

Specialist services and complex products explained clearly, for real people.

Proofing & optimisation

Proofreading and content optimisation to polish and lift your existing pages.

Web-structured copy

Content built around the page, working hand in hand with our web design team.

Brand voice

We capture and keep your tone consistent across every page and channel.

The process

Writing for the web.

A clear, collaborative process — from getting to know you to publishing copy that converts.

01
Step 1

Your story

First, we get to know you and your business. If you have an existing website, we assess your content and note gaps to fill. For new businesses, we ask all the right questions to identify your goals and the information your customers are looking for.

02
Step 2

The direction

Maybe you know the tone of voice you want — fun and quirky, serious and informative, or professional and empowering. If you’re not sure yet, we’ll guide you. Give us any direction you like, or let our experts lead the way.

03
Step 3

Setting the standard

We do keyword and competitor research to make sure your content includes the best keywords for SEO ranking and competes strongly against your competitors.

04
Step 4

Write on

When you choose us for both web design and copywriting, our designer and copywriter work together so your content delivers the optimal user experience — with a structure that just makes sense and converts visitors into customers.

Our work

Mark our words.

A sample of the brands whose content we’ve written.

Sharp Tudhope

With a legacy spanning nearly 130 years, Sharp Tudhope has been part of the Bay of Plenty community since 1896….

Seales Winslow

SealesWinslow is an animal nutrition company operating in New Zealand that specialises in the production and supply of animal nutrition…

Veros

After building websites for some of its projects, including Maea Fields, Veros engaged Digital Pie again to rebuild its overarching…

MC Sports

MC Sports was founded by Mike and Cheryl Ranger, whose decades of experience representing New Zealand internationally as gymnasts, coaches,…

Stratus Blue

Stratus Blue specialises in empowering businesses to excel by providing and managing vital technology components….

Tiaki Engineering

Tiaki Engineering’s former website was slow to load and did not serve its intended purpose of being a quick and…
FAQs

Copywriting questions, answered.

Either. If you have an existing website you may not need everything rewritten — we’ll fill the content gaps and optimise what’s already there for the web and for SEO. For new businesses, we can write everything from scratch.

Yes. Before we write a word we get to know your business and the tone you want — fun and quirky, serious and informative, or professional and empowering. If you’re not sure, we’ll guide you to the right voice.

Always. Our copywriters do keyword and competitor research so your content includes the best terms to rank in online searches, while still reading naturally for your customers.

We can. When you choose us for both web design and copywriting, our designer and copywriter work together so your content and layout are designed as one — for the best possible user experience.

Website pages, landing pages, blog articles, product and service descriptions, brand stories and more. Whether it’s technical or creative, our in-house team can write for your business.

client reviews

Words from our valued customers.

Nothing speaks louder than the words of our clients. We value every review and are committed to providing an exceptional experience from start to finish.

Let's talk

Get in touch with one of our copywriting experts today.

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