Google Ads has become the foremost advertising framework in the world today. Leveraging their incomparable data processing and intimate knowledge of what people are doing online, Google has positioned themselves to deliver ads in a way never seen before on this scale.
The statistics speak for themselves. Google Ads represent around 90% of the market share in NZ. It makes sense to use this powerful marketing tool for your business too.
The two major types of online ads today are Paid Search and Display. Paid Search means your ad comes up as a text search result on Google search. Basically, the better your ad and the more you pay, the higher up the results your ad will appear. Display ads are your more traditional ‘newspaper’ style ads that show on popular websites. All ads these days are ‘smart,’ and will take into account where, when, and how specific people are seeing them.
Digital Pie can make sure you get the most from your Google Ads campaigns. We always keep up to date with Google’s algorithms and policies, meaning you don’t have to.