Permission Levels for Integrations

Full list of permissions required to connect the integrations

When setting up your client portal, our account managers will reach out with the relevant email address/User ID to receive access. Depending on the integration, the permission requirements will differ.

When assigning access, please refer to the full list below:

SEO Integrations

Integration	Permissions Required (Minimum)
Ahrefs	Client must be subscribed to a paid API plan.
Backlink Monitor	N/A
Bing Webmaster Tools	N/A, user must provide API key from their account
Google Lighthouse	N/A
Google Search Console	Access to property and edit/collaborate
Majestic SEO Tool	N/A
Moz	User must have a paid API plan, which is different from a Moz Pro plan.
Rank Tracker	N/A
SEMrush	N/A

Analytics Integrations

Integration	Permissions Required (Minimum)
Google Analytics	Access to property, view ID, and “Analyst”, “Editor” or “Administrator” permissions to access the data, as well as no data restrictions.
Google Analytics 4	Access to property, view ID, and “Analyst”, “Editor” or “Administrator” permissions to access the data, as well as no data restrictions.
HubSpot	Superadmin
Unbounce	Permission to view accounts, sub accounts, pages and leads

Social Integrations

Integration	Permissions Required (Minimum)
Facebook	Admin
Instagram	Admin
LinkedIn	Administrator
Pinterest	Admin
Vimeo	Account Owner
Youtube	Account Owner or linked to Brand Account

Ads Integrations

Integration	Permissions Required (Minimum)
AdRoll	Available to customers who are subscribed to the Growth Plan
Microsoft Advertising (Formerly Bing Ads)	Must be Work account
Centro	N/A, this requires information that is manually distributed by Centro
Facebook Ads	Employee Access
Google Ads	Read Permissions
GoogleDisplayVideo360	Standard
LinkedIn Ads	N/A
Pinterest Ads	Analyst
Simpli.fi	N/A
Snapchat Ads	N/A
Twitter Ads	N/A
TikTok Ads	N/A
Yelp Ads	API must be setup

Call Tracking Integrations

Integration	Permissions Required (Minimum)
Avanser	API Key + Secret (Must Request Avanser to generate for them)
CallRail	Use account API key
CallSource	N/A
Call Tracking Metrics	Use the API Key + Secret in their account
Delacon	N/A
Invoca	N/A
Marchex	Use account API key
PhoneWagon	N/A
Twilio	Main / Master Api Key if multiple accounts, can also use Auth Token for Account
What Converts	Pro Plan
WildJar	No minimum required under API docs. Any credentials should connect.

Email Integrations

Integration	Permissions Required (Minimum)
Active Campaign	Admin
Campaign Monitor	Basic
Constant Contact	N/A
Klaviyo	N/A, generates an API key in their account
MailChimp	N/A

Local Integrations

Integration	Permissions Required (Minimum)
Birdeye	Admin
BrightLocal	Multi-business, SEO Pro, or Enterprise account
GatherUp	Client-Level API Key and Client ID are required
Google Business Profile	Owner or Manager
Grade.us	Admin
Synup	N/A, user must provide API key from their account
Trustpilot	Business account
Vendasta	Admin
Yelp	Admin
Yext	N/A