Custom Development
Custom WordPress & WooCommerce development
A lot of businesses inherit websites they can’t explain, built by someone who disappeared, held together by plugins that clash, or just never set up properly in the first place. We see it constantly.
Digital Pie’s development team works with businesses across New Zealand to build things properly from the start, or untangle what’s already there. No cowboy workarounds. No mystery code. Just clean, documented, maintainable development.
Custom development services we offer
Full Custom Plugin
Plugin Development Built from scratch to do exactly what your business needs. No bloated off-the-shelf compromise.
Plugin Integration
Plugin Integration Getting two systems to talk to each other, cleanly and reliably.
Complication Solutions
API Connections Connecting your website to third-party platforms including CRMs, booking tools, payment gateways, and more.
Plugin Alterations
Bug Fixes & Diagnostics Something's broken and nobody can tell you why. We find it, fix it, and document it.
Core Functionality Updates
WooCommerce Development Custom product types, checkout flows, shipping logic, and store functionality beyond the defaults.
Website Forensics & Bug Resolves
Performance & Security Slow sites and vulnerable plugins cost you customers. We fix the foundations.
Tailored strategies for functionality requirements
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Premium plugin integrations for high-end e-commerce
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Site Rescue Block
Inherited a broken site?
You’re not the first. We regularly step in when a previous developer has gone quiet, left behind undocumented code, or built something that works until it doesn’t. We audit what’s there, tell you exactly what we find, and fix it properly. No judgment. Just a clear plan forward.
Platforms We Know
We’ve built integrations across a wide range of platforms, from accounting and CRM systems to ecommerce, payments, and beyond. If your business runs on it, chances are we’ve connected it.
CMS & Ecommerce WordPress, WooCommerce, Shopify, Accounting & Finance Xero, MYOB, QuickBooks, CRM & Sales Zoho CRM, HubSpot, Pipedrive, Salesforce, Bigin Training & LMS GoToTraining, GoToWebinar, LearnDash, Inventory & Operations CIN7, Unleashed, Lightspeed, Booking & Scheduling Calendly, Acuity Scheduling, Timely, Marketing & Email Mailchimp, ActiveCampaign, Klaviyo, Campaign Monitor, Payments Stripe, PayPal, Windcave, Farmlands Co-operative, Laybuy, Afterpay, Communication & Productivity Zapier, Zoho Flow, Google Workspace, Microsoft 365
The Team
The People Who Build It
We’re not a one-person-band or a faceless offshore operation.
Digital Pie has a dedicated development team of eight specialists covering everything from WordPress and WooCommerce through to CRM builds, API integrations, and AI automation. Every project has a lead, a clear brief, and a dedicated account manager keeping you in the loop from start to finish.
The head of Digital Pie's development team. Esala oversees all custom builds, ensures quality across every project, and is the first point of escalation when things get complex.
Louie leads the day-to-day development workflow, keeping projects on track and making sure nothing falls through the cracks between brief and build.
Daniel brings senior-level WordPress and WooCommerce expertise to complex builds, custom themes, and performance-critical projects.
Jorge specialises in AI integration and workflow automation, connecting intelligent tools to websites and business systems so they work smarter.
Dwirrel leads CRM builds and platform integrations, with deep experience connecting business systems via API so data flows where it needs to.
A versatile developer with solid WordPress and WooCommerce experience across a wide range of client builds.
Katrina brings fresh energy and growing expertise to the team, supporting builds and contributing across a range of development tasks.
Noie works across the development team supporting builds, fixes, and integrations as part of Digital Pie's growing Philippines-based team.
Yes. This is one of the most common reasons people come to us. We’ll audit what’s there, get across the codebase, and take ownership from wherever things were left. We document everything as we go so you’re never in the same position again.
Usually it comes down to poorly built plugins, theme conflicts, or customisations that weren’t done cleanly. Updates expose the cracks. We diagnose the root cause rather than just patching the symptom each time.
Yes. API integrations are a core part of what we do, whether that’s connecting to a CRM, a payment gateway, a booking tool, or a custom internal system. If it has an API, we can likely connect it.
All the time. We don’t require you to have been a Digital Pie client previously. If you’ve got a site that needs work, we’ll assess it honestly and tell you what we can do.
Absolutely. Custom plugin development is one of our specialities. We scope the functionality you need, build it cleanly, and make sure it plays nicely with the rest of your site.
It depends entirely on the scope. A bug fix or small integration might take a day or two. A full custom plugin build could take several weeks. We’ll give you a clear timeline before any work begins. No surprises.
Custom development is scoped and quoted per project. We’ll give you a fixed quote so you know exactly what you’re committing to before we start.
The Proof
The people who have trusted us so far.